UTM Parameters

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Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

We are able to accept more types of online payment methods, which is why we initially made the switch to Givebutter in the first place. Before we could only accept cash, checks, and credit cards for donations. Now our donors have the option to use PayPal and Venmo as well. After running reports on payment types, it's easy to see that this switch was absolutely the correct one.

Samantha Valdez

Development Associate

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UTM Parameters

on Givebutter

Source tracking for nonprofits is easy when you set up UTM parameters on your Givebutter link. Track the effectiveness of your different marketing strategies by knowing how each donor found your campaign.

UTM Parameters